Blue Bottle Coffee values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services. Please read this policy carefully to understand our practices regarding your personal information.
1. Information We Collect
We may collect and process the following categories of personal data:
1.1. Information You Provide to Us
- Account Information: When you create an account, make a purchase, or subscribe to our newsletter, we may collect personal information such as your name, email address, shipping and billing addresses, and phone number.
- Payment Information: We collect payment card information and other transaction-related details necessary to process your purchase.
- Communications: If you contact us directly, we may keep a record of your correspondence.
1.2. Information Collected Automatically
- Usage Data: We collect information about your interactions with our website, including IP address, browser type, device type, operating system, and referring URLs.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience and gather information about user behavior on our site.
1.3. Information from Third Parties
We may receive information from third-party service providers, such as payment processors, analytics providers, and marketing platforms, to supplement the data you provide.
2. How We Use Your Information
We process your personal data for the following purposes:
- 2.1. To Process Transactions: We use your personal and payment information to fulfill orders, manage payments, and provide customer support.
- 2.2. To Communicate with You: We may send order confirmations, shipping updates, and responses to inquiries, and if you opt in, promotional messages and newsletters.
- 2.3. To Improve Our Services: We use analytics to understand how our website is used and to make improvements to functionality and user experience.
- 2.4. For Marketing and Advertising: With your consent, we may use your data to offer promotions and advertisements tailored to your preferences.
3. Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: Where you have provided explicit consent, such as when subscribing to our newsletter.
- Contractual Necessity: To fulfill the contract we have with you, such as processing payments and delivering orders.
- Legitimate Interests: To improve our website, prevent fraud, and provide personalized services, except where your rights override these interests.
- Legal Obligations: When we are required to comply with applicable laws and regulations.
4. Sharing Your Information
We do not sell your personal information. However, we may share your data with third parties in the following circumstances:
- 4.1. Service Providers: We engage trusted third-party companies to perform certain services on our behalf, including payment processing, order fulfillment, marketing, and website hosting. These third parties are only given access to the information necessary to perform their functions and are bound by confidentiality agreements.
- 4.2. Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities, such as in compliance with legal obligations or to protect the rights, safety, and property of Blue Bottle Coffee.
- 4.3. Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, please note that no data transmission over the internet or method of storage is entirely secure. While we strive to protect your data, we cannot guarantee its absolute security.
6. Your Data Protection Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- 6.1. Access: You have the right to request a copy of the personal data we hold about you.
- 6.2. Rectification: You may request corrections to any inaccurate or incomplete information.
- 6.3. Deletion: Under certain conditions, you have the right to request the deletion of your personal data.
- 6.4. Data Portability: You may request to receive your personal data in a structured, commonly used format.
- 6.5. Restrict Processing: In some cases, you may have the right to restrict or object to our processing of your data.
To exercise any of these rights, please contact us using the details provided below.
7. Retention of Your Data
We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. When your data is no longer needed, we will securely delete or anonymize it.
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. You can manage your cookie preferences through your browser settings. For more detailed information on how we use cookies, please review our Cookie Policy.
9. International Data Transfers
If you are accessing our website from outside of the country where our servers are located, please be aware that your information may be transferred, stored, and processed in a different country. We take appropriate steps to ensure that your data is treated securely in accordance with applicable privacy laws.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and where required, we will notify you via email or a prominent notice on our website.